When the Genesee County Fairgrounds was built during the late 1950s, the track became a natural infield attraction. From the late 1960s through the early 1970s, midgets and mini-stocks made regular appearances at the Western New York dirt oval during the annual summer County Fair. In addition, weekly motorcycle races and speedway bike shows were held on the tight eighth-mile bullring.

    As the decade of the 70s came to a close, the Fair board realized that the revenue from the yearly Fair alone could not meet the required expenses. And with stock car races attracting the largest group of spectators during the entire Fair Week, the possibility of financial security through weekly programs gained more attention.

    Paul Lord is credited with promoting the first-ever stock car event in August of 1979 or 80. The race was billed as the "Dick Miller Memorial" with Pat Sonnenberg from Crystal Beach Ontario picking up the big win with his father Harold coming in a close second.  But it wasn't until brothers Mark and Bob Newton teamed up to stage the first weekly stock car shows in 1983 at the newly named Genesee Country Speedway. Those popular Thursday night programs featured 6-Cylinder Limited Sportsman Modified, Outlaw Street Stock and Expert/Novice Pure Stock classes, with several women helping fill the driver rosters at the time. Don Marsceill captured the inaugural Sportsman crown.

    Dirt late models were added to the mix soon after with Todd Andrews, Tom Taber, Russ Prentice and Jim Mazur headlining the shows. When the Genesee Fair board took over operation of the track in 1987, weekly action was switched to Friday nights and the banked 1/3-miler was renamed Genesee Fair Speedway. More re-organization took place and the title was shortened to Genesee Speedway in 1991 as it became a DIRT associate track; gaining full-member status the following year. Dave McCready joined Fair Board members Al and Betty Graham for race promotions in 1994, the first year Genesee street stocks followed DIRT rules.  Graham and McCready continued to run the track through the 2006 season.    

    Over the 2006 off season, Sprint Car standout Mike Lauterborn took over as the new promoter of Genesee County Speedway.  Mike has ambitious plans for the speedway, which will continue to run under the DIRT banner.